By Shawn Lim

Peet has rolled out a campaign using virtual reality and 360° footage to reinvent the home buying journey for its customers and change the way they imagine their lives in their new surroundings.

The Peet Vision360 application, created by Ogilvy Melbourne for the residential land developer, uses the VR and 360° footage to help homebuyers envision their new home in the new surroundings, through the eyes of the developer, instead of just reading brochures.

Key features of the community like parks, playgrounds, waterways and sports precincts, will be available in the interactive virtual space called the ‘Experiential Room’

“At Peet we are always Read full story ›

Source: The Drum