By John Glenday

Apple has turned to renowned film and music video director Spike Jonze to devise something special for its latest HomePod smart speaker campaign, a four-minute piece which delivers the goods without ever actually mentioning the product in question.

Ostensibly conceived to prompt consumers to rush out and purchase HomePods, the advert purposefully downplays the smart speakers, lingering on the product for only two shots, in order to let the music sing through on its own.

No stranger to music shorts, Jonze gets his beat on by enlisting English singer, songwriter and dancer FKA Twigs to strut her stuff Read full story ›

Source: The Drum