BIC Cello’s latest ad in India ‘Surprise Test’ highlights how parents putting pressure on their children during exam time leads to the child being stressed.
Tanveer Khan, director of marketing, BIC Cello India said: “Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging words make a lot of difference and have a great impact on children’s minds and hearts. Encouragement boosts their confidence and helps the child perform better.”
The short film commences by portraying a scenario in which parents unknowingly pressure their children to perform Read full story ›
Source: The Drum
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