India’s growing economy is paving way for more foreign brands to expand in India and street wear brand Vans has already stepped firmly onto the Indian soil.
Boosted by the Indian government’s push towards a cashless economy and Digital India initiative, India’s retailing sector has already surpassed China with an expected growth of $1.3tn by 2020, according to a report by Indian Brand Equity Foundation (IBEF).
The Drum spoke with Rahul Ashok, Vans India business head about theVans marketing strategy in India as it skates along the projected boost in commerce.
Vans recently marked the International Women’s Day <a target=_blank href="http://www.thedrum.com/news/2018/03/02/vans-gets-its-skates-global-brand-campaign" Read full story ›
Source: The Drum
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