By Gracie Page

It’s likely that by now you’ve now heard the word Vero, the platform being lauded as the ‘new Instagram’ all over the internet.

The app, which launched in 2015, shot to social fame last week after 500,000 users joined Vero in just 24 hours. This sudden growth is supposedly due to a mass exodus towards the platform by influencers in the tattoo and cosplay communities.

What’s so special about this platform and what’s in it for brands? And why should you take a moment to breathe before panicking about how you’re going to jam yet another channel into your integrated Read full story ›

Source: The Drum