By John McCarthy

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam.

The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”.

As part of this test, the bottle will have no ingredient information. Instead drinkers are given a Shazam QR code that will deliver them to an experience that lets them explore the whisky and its tastes, all in the spirit of decoding the ingredients.

Users are taken into a virtual room where they will Read full story ›

Source: The Drum