By Matthew Barnes

This is a message for Marc Pritchard.

Thanks for putting agencies on notice. It’s long over due.

Our product has lost its value. It’s generally an overpriced, under-cooked, slow to market relic from a forgotten age when CMOs weren’t yet invented and, apparently, we used to have long lunches and play golf with the CEO.

Strange as it may sound, there is a whole community of dedicated creative people who completely agree with you. They’ve been calling for a fundamental change in how we price our product and how companies like yours buy it, for a decade or Read full story ›

Source: The Drum