Snap wants to fine-tune its native e-commerce offering in 2018, with its global director of product management Peter Sellis telling The Drum there’s potential to marry its unique AR capabilities with the ability shop in-app.
Snapchat flexed its commerce muscle earlier this month when it partnered with Nike for a special pre-release of its Air Jordan III Tinker. Attendees of Nike’s post-NBA All Star game party were able scan exclusive Snap codes to open the app and purchase the shoes in minutes within its walls; the sneakers sold out in 23 minutes.
“E-commerce is something we’ve tread carefully Read full story ›
Source: The Drum
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