Marriott Hotels has launched its Hong Kong Sevens sponsorship campaign, using retired rugby star Sébastien Chabal to play on the event’s dress up ritual, encouraging fans to ‘Stay Brilliant’.
The key video in the campaign presents an ‘innovative’ new wake up call service from the hotel brand, which turns out to be Chabal smashing through a wall in a French maids outfit.
Other videos see Chabal dressing up in ridiculous outfits, not unlike those worn by attendees to the Hong Kong Sevens tournament, singing along to the DJ ötzi song ‘Hey Baby’, as well as offering tips for Read full story ›
Source: The Drum
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