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Ad of the Day: Sony offers a 'window into daytime' with latest cinematic advert

on Apr 9, 2018 | 0 comments

By Jenny Cleeton

Sony has used the launch of it’s Bravia Oled AF8 televisions to bring to life a dark forest creating a mystical and enchanting paradise.

Created by DDB Berlin, the one minute advert was shot in a New Zealand forest using a selection of Sony’s own brand cameras.

Opening to the dark mysterious forest, the tech giant uses it’s latest TV design to show off the bright and contrasting colours the forest offers claiming the screens are ‘windows into daytime’.

Bianca Dordea, managing director at DDB Berlin, explained the desire to capture the products HD capabilities with the simplicity Read full story ›

Source: The Drum