By John Glenday

Marketing services group The Mission is ramping up its integrated presence in London with the acquisition of independent agency Krow Communications.

The deal, valued at up to £14.5m over three years, will see The Mission integrate Krow with its own Bigdog agency, with both operating from joint offices within the capital to benefit from shared opportunities, marketing experience and creativity.

This new alignment will see Bigdog and Krow both retain their own distinct brand and leadership teams with Krow founders Barry Cook, Nick Hastings, John Quarrey and Malcolm White continuing in post, reporting directly to The Read full story ›

Source: The Drum