UK family holiday brand Butlin’s has begun the search for a new agency as it is set to re-invent the British Seaside Break.
Butlin’s aims to launch a £38m swimming pool complex which is to open in 12 months and wants the agency to work with them throughout their relaunch and new five-year plan of activity.
Butlin’s in a statement said that it owns three seaside resorts in Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) which hosts more than 1.5 million guests each year
Haystack will be managing the agency search and pitch process on behalf of Butlin’s.
Source: The Drum
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