By John Glenday

The Jockey Club, the largest commercial horseracing organisation in the UK, has invited Leeds-based content agency Brawl to saddle-up as it races to deliver digital content for an all new app to aid racegoers.

Designed to impart information on The Jockey Club’s 15 British racecourses the digital tool will display an array of data ranging from entertainment, runners and riders through to news, weather and results.

First and foremost, however the app will serve as a mobile ticket to events and venues, streamlining the process of checking in as many as 19m horse racing each year.

Abigail Sawyer, group Read full story ›

Source: The Drum