Bauer Media is to restructure its network around the launch of a new radio station called Hits Radio.
The Manchester-based national radio station will feature Gethin Jones, Gemma Atkinson and Sarah-Jane Crawford, and Bauer Media claims is the first major commercial radio offering to come out of the city. It will open 4 June.
It promises national and local audience targeting for commercial partners, airing family friendly content and aiming at those within the 25-44 bracket. It promises “great, relatable banter and a brilliant playlist”.
A new national Breakfast Show hosted by Gethin Jones will headline the launch, Wes Butters will Read full story ›
Source: The Drum