By Kyle O'Brien

The NBA Playoffs are going full-bore, and ESPN has once again enlisted recording artist and Grammy Award-nominee J. Cole in a new playoffs campaign.

The spot features the exclusive broadcast debut of J. Cole’s song ‘ATM,’ fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records.

The spot starts with a text relay of someone asking “Yo, you seeing this?” which is followed up by a slow-motion dunk by LeBron James. The text back says “Too easy.” From there, the text statements are highlighted by dunks, incredible shots and memorable Read full story ›

Source: The Drum