Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Singapore is the most vulnerable to adfraud in Southeast Asia, says report

on Apr 25, 2018 | 0 comments

By Shawn Lim

Singapore is the most vulnerable to advertising fraud in the online ecosystem, when compared to the rest of Southeast Asia.

Its high fraud risk stands at 20.7% because of its position as an advanced market where advertisers spend more, which also makes the country a hot bed for bad actors to thrive.

This is according to a media quality report for Southeast Asia, Hong Kong and Taiwan for the second half of the fiscal year in 2017, released by Integral Ad Science for the first time. It also found that after Singapore, the next most vulnerable market is Hong Kong, which has Read full story ›

Source: The Drum