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Meet the ECD rewriting the rules of meat and marketing with the Impossible Burger

on Apr 26, 2018 | 0 comments

By Katie Deighton

She’s an in-house executive creative director, a Londoner in LA, an employee of a vegan meat company, a believer in the powers of the cosmos and a marketer who hates the term ‘brand’. Is the industry ready for Impossible Food’s Sasha Markova?

It’s not often you go to a marketing conference and hear a client-side creative quote Arundhati Roy on stage. It’s even rarer to hear them discussing the theory that the world’s plants are subconsciously manipulating humans to save the world, or reference a utopia where humans eat a plant-based diet and wild cows are sighted less than wolves. But Read full story ›

Source: The Drum