By Jennifer Faull

Argos has featured Sainsbury’s in an advertising campaign for the first time since the retailer was taken over by the supermarket in 2016.

The summer push is also the first to come from marketing director Gary Kibble, who joined from Mothercare last year.

In a shake-up from its previous marketing efforts, this campaign has ditched fast-paced, fantasy ads that have featured everything from aliens to monsters, in favour of a story showing a family making their way from their house to a holiday campsite.

Speaking to The Drum, Kibble said that the shift in style came on the back Read full story ›

Source: The Drum