By John Glenday

UK consumers may have reached their limit as far as media consumption goes after publication of the latest eMarketer survey of time spent on the sector showed an overall leveling off.

Over 2018 the marketing research specialists calculate that the average UK adult will spend an average of nine hours and 23 minutes either watching, reading, streaming or listening to music, the first year of flat growth since the organisation began recording the metric.

In 2013 the equivalent time spent figure was just eight hours and nine minutes but that has crept up incrementally each year – until now, leading Read full story ›

Source: The Drum