By Sharon Whale

Trust in UK brands is at its lowest since the 2008 financial crash. Big players like Delta Airlines and Uber have taken massive hits to their reputations. You can blame it on austerity, you can blame it on Brexit, but the bottom line is that people haven’t had much faith in brands for a fair while.

Brands aren’t doing enough to actually make people care.

They might be active in the public eye, sure, but that old ‘there’s no such thing as bad publicity’ waffle just doesn’t hold water in 2018. While building brand trust might have been lower down Read full story ›

Source: The Drum