Bank of Ireland has appointed Henry Dummer as its new chief marketing officer to drive brand development.
Prior to this, Dummer served as group marketing director for consumer and business at Eir. He was also marketing director at Tesco Ireland and customer marketing director at Diageo Ireland.
He also held consumer marketing roles at GlaxoSmithKline and Mars UK.
Francesca McDonagh, group chief executive, Bank of Ireland said : “I previously announced the creation of a new position of chief marketing officer – a critical role as we work to define the bank’s brand strategy, deliver our strategic priority of serving customers brilliantly Read full story ›
Source: The Drum
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