By Doug Zanger

In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for children work.

“Make-A-Wish actually has more wishes than kids. There is often a general misconception that wishes are only for children suffering from terminal illnesses. That’s not the case. The wishes are for any children with serious illnesses,” said Doug Kamp, executive creative director at Gyro Chicago.

The public campaign took place Read full story ›

Source: The Drum