By Danielle Long

Cricket legend Shane Warne and his legacy of mistakes are at the centre of a cheeky new ad campaign from eBay Australia.

The e-commerce site has released a series of ads featuring the former cricketer who has made headlines over the years for a number of mishaps and embarrassing gaffes. The ads feature Warne expressing regrets about overspending on products and household items because he didn’t check eBay first.

The campaign builds on the brand’s positioning tagline, “But Did You Check eBay?”, and aims to encourage Australian’s to make the online retailer their one-stop-shop for shopping.

Julie Nestor, chief marketing officer, eBay Read full story ›

Source: The Drum