By John Glenday

Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.

The tie-up will hand marketers full control over their campaigns, imparting confidence that they will not be associated with inappropriate content by drawing on a real-time pool of 500bn media quality points, measured and collected by IAS on a daily basis.

In this way the IAS-powered brand safety net will work with content discovery placements powered by Outbrain for the first time, helping to bolster trust and transparency Read full story ›

Source: The Drum