Household brand, Tata Steel Pravesh highlights how mothers never display their weaknesses to inspire their kids to be strong in every situation to commemorate Mother’s Day.
The campaign, conceptualised by J. Walter Thompson Kolkata and directed by Aditya Vikram Sengupta features mothers walking the distance without being tired to encourage her tired son to keep walking, encouraging daughters to fight back in difficult situations and urging their kids to follow their dreams.
Peeyush Gupta, vice president, steel marketing and sales, Tata Steel said: “Pravesh’s value proposition is about a strong steely core with an appealing exterior that secures loved ones inside Read full story ›
Source: The Drum
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