Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Cisco to remove ads from YouTube through brand safety concerns

on May 12, 2018 | 0 comments

By Taruka Srivastav

Cisco has made the decision to remove all ads from YouTube to avoid them from featuring ‘accidentally’ around any unwarned or sensitive content.

A Cisco blog by Karen Walker, chief marketing officer, initially stated: “At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards. But we continue to use it as a platform to share our video content.”

However, Cisco later changed its previous statement to this: “At Read full story ›

Source: The Drum