By John McCarthy

Deadpool, 20th Century Fox’s ‘merc with a mouth’ has been mouthing off a lot in a ubiquitous marketing campaign targeting a broad spectrum of viewers while tying into almost conceivable event over the last year with often lewd and self-aware humour.

It ran work through Thanksgiving, Easter, Mother’s Day, ComicCon, released awful Valentine’s Day cards, and even marked non-day, National Crayon Day with a Deadpool themed colouring book. Furthermore, Deadpool was rejected from The Avengers just ahead of the launch of Infinity War and also interrupted a heartfelt birthday message from Hugh Read full story ›

Source: The Drum