By Shawn Lim

Huawei has been ranked the most reputable corporate local brand in China, while companies from the United States dominate the rankings for foreign brands.

This is according to a new study jointly-conducted by Racepoint Global and Reputation Institute, which found that Huawei outperforms local and foreign counterparts including Apple in terms of transparency and open communication.

“Respondents in the study perceived Huawei as “genuine for what it says and stands for,” “stands out from the crowd” and “providing sufficient information.” Huawei in particular is a brand that is building a strong emotional connection over time,” Nicolas Georges Trad, co-founder and executive partner Read full story ›

Source: The Drum