By Tim Greatrex

There’s a sense premium publishers have lost the plot, piling ad on ad onto pages swimming in low-rent clickbait. For readers it’s an increasingly poor experience. We suggest publishers would do better to focus on gaining reader time and attention with quality content.

At first glance it’s not immediately apparent that the Advertising Standards Authority mantra – ‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world. It’s advertisers, publishers might argue, that should take their share of the blame for the mess that is today’s online publishing environment.

Of course it is true that there are many ads Read full story ›

Source: The Drum