Thomas Cook has partnered with sun care brand Calypso Sun to provide free bottles of sunscreen to customers who reserve their sunbed online in order to educate people about the importance of applying sunscreen everyday.
The joint initiative goes live tomorrow (27 May) for National Sunscreen Day until 3 June. The initiative aims to promote Thomas Cook’s ‘Choose Your Favourite Sunbed’ service which was launched earlier this year.
Stuart Adamson, director of media and partnerships at Thomas Cook Group, said: “We are excited to partner with Calypso this summer as part of our Choose Your Favourite Sunbed service. It has proved popular Read full story ›
Source: The Drum
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