By Shawn Lim

Singapore, as well as Southeast Asia’s, switch to digital television by the end of 2018 represents a chance for marketers to tap into the potential of programmatic advertising on television.

Digital broadcasting in Singapore began in December 2013 when state-owned broadcaster Mediacorp converted all seven of its free-to-air TV channels to the digital format. However, it has continued to broadcast in the analogue format, which will end by January 1, 2019, with neighbours Malaysia and Indonesia following suit.

According to the Info-communications Media Development Authority of Singapore, the switch is happening now to ensure that viewers can continue to enjoy their favourite Read full story ›

Source: The Drum