By John McCarthy

Tough Mudder has partnered with Unilad in a broad content partnership that will help drive the lifestyle and media brand on social media. In the grand scheme of things, the tie-up is a brick in the company’s building of an unmissable sporting brand that is engaged with all year round.

Existing Tough Mudder partners in the UK, Samsung, Merrell, Lucozade Sport and BrewDog, will now be magnified by Unilad for the rest of the 2018 season. As one of the biggest publishers on social media, Unilad helps rally and crosspollinate each brand and their ‘tribes’ around Read full story ›

Source: The Drum