By John Glenday

The combined worth of the top 100 most valuable global brands has jumped by the largest amount on record, increasing by 21% to reach $4.4trn.

Leading the charge in the BrandZ top 100 most valuable brands survey, compiled by WPP and Kantar Millward Brown, were Netflix, Amazon, Apple and Alibaba – helping to add $748bn of value to the elite table.

Technology-related brands continue to dominate the upper echelons of the table with eight of the top ten all possessing a technology focus; including Google and Apple retaining Read full story ›

Source: The Drum