Marquee sports sponsorships like the Uefa Champion’s League don’t come cheap, previous estimates claim they can set back sponsors in excess of £40m a year. But, suggesting these events don’t deliver value is shortsighted, according to Nissan‘s top marketer.
Nissan has been attached to the Uefa Champion’s League since 2014 and in 2017 it extended this relationship until 2021, proof that the competition has expedited the company’s brand building efforts in Europe.
Speaking to the The Drum hours before an action-packed Champion’s League final in Kiev (26 March), Roel de Vries, corporate vice president and global head of marketing Read full story ›
Source: The Drum
Industry News
