Vivo is harnessing the ‘global passion for football’ and the Fifa World Cup to grow the brand as it seeks to become one of the top smartphone players globally.
Vivo inked a six-year sponsorship deal with Fifa last year, which will see the Chinese smartphone brand sponsor the 2018 and 2022 World Cups, as well as the Confederations Cup.
Michael Chang, brand director, International business at Vivo tells The Drum, the aim is to promote the brand to “young people globally, and empower them to capture and share beautiful moments brought about by Vivo and the Fifa World Cup”. Read full story ›
Source: The Drum
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