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Caroline goes west: Grey's Pay sets out her vision as Headspace's first CCO

on Jun 6, 2018 | 0 comments

By Katie Deighton

Caroline Pay’s move from London agency to LA brand hasn’t been driven by a desire for an easier life – in fact she’s hungry for the challenge of smaller budgets and below-the-line strategies in a company that epitomises purpose.

Many were agog when it emerged Pay would be leaving her post as joint chief creative officer of Grey London last week (31 May). Together with Vicki Maguire she had formed a reputation for killing it on conference stages, managing some of the biggest creative accounts in the UK and devoting time to mentorships and pro bono projects on the side, Read full story ›

Source: The Drum