By Kyle O'Brien

Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign that will run in 200 different countries.

Buenos Aires-based Mercado McCann was responsible for both developing the core creative idea of the campaign, ‘Being Ready,’ but also for three of the four TV commercials of this campaign, designed for various formats.

‘Stock Up’ is done to the beat of the AC/DC classic ‘Are You Ready?’ which is meant to inspire football fans to purchase their favorite Coca-Cola before each of the matches. Fans are Read full story ›

Source: The Drum