By John Glenday

Comedian David Walliams and Star Wars actor John Boyega have been handed starring roles in Google’s latest campaign to promote Google Assistant.

‘Make Google Do it’ has been devised by R/GA London and Google’s own UK marketing team as part of an integrated global campaign spanning cinema, TV, out-of-home, press, display and social.

Designed to capture everyday events where the voice assistant could step in and lend a hand, the ads chart how Google Assistant can prove its mettle by scheduling a meeting, setting an alarm, setting up a call or even dictating a Read full story ›

Source: The Drum