The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an initiative to improve the quality of digital advertising, as well as separate CSR schemes including a tie-up with mental health charity Mind.
The trade body will use its annual flagship conference, hosted today (June 7) to reveal the latest status update of the initiative which encourages adtech companies and publishers to reduce ad fraud, bolster brand safety plus improve the consumer experience of online advertising by discarding “bad ad” formats.
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Source: The Drum
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