By Kyle O'Brien

To introduce its new BT Plus plans, BT has a whole city in sync with New Order’s classic new wave track, Blue Monday.

The new brand campaign for BT Plus – which the company touts as the “UK’s first converged fibre and 4G plan offering customers the best connections in and out of the home” – features a woman, Heather, putting her jacket on to leave the house while streaming the catchy tune on a laptop in her bedroom. When she shuts the laptop to leave, the music continues to play as she strolls through the city.

As Heather continues her Read full story ›

Source: The Drum