Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with ‘Dumb Ways to Kill Oceans’.
The campaign to commemorate ‘World’s Ocean Day’ (June 8) aims to raise awareness about plastic pollution and coral reef degradation in the ocean is created by gaming for good organisation, Playmob and Clear Channel.
As part of the campaign, the game will be hosted on Clear Channel’s Malls Interactive Screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale. The game is also available as a playable in-app advertisement.
Clear Channel’s creative director Louise Read full story ›
Source: The Drum
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