By John McCarthy

Mobile carrier Three has integrated its Puggerfly Snapchat mascot with the World Cup by running the first sponsored Snappable augmented reality Lens.

Three and Snapchat uncaged a new mascot earlier this year with the launch of the Go Binge campaign. The pug-butterfly fronted what Katrina Ward-Smith, director of brand and communications at Three UK called a “true partnership” between the brands. It saw the companies worked together to deliver a AR pet in the app.

Now Snapchatters can play a Puggerfly football face-off game where the user’s face serves as a football Read full story ›

Source: The Drum