By Danielle Long

Mars Bar Australia is repositioning the chocolate bar as a way to gain confidence in a cheeky new campaign.

The ad depicts a young man attending a live portrait drawing class only to discover his mother is the naked model. Despite appearing shocked and horrified, the man takes a bite of a Mars bar which gives him the confidence to complete the class.

The ad sees Mars shift away from its previous positioning that Mars provides energy and introduces the new brand platform, ‘Enough Chocolate to Deal with Anything’.

The platform aims to inspire customers to rise above challenges no matter how awkward Read full story ›

Source: The Drum