By Danielle Long

City of Dreams, China’s largest resort, has created its first advertising campaign to promote the relaunch of the Macau resort.

The “The Art of Winning” campaign features mythical and historical figures associated with triumph, victory and leadership such as Napoleon, Calliope and Nike, the Greek goddess of Victory.

The campaign aims to merge these characters with the futuristic design of the resort’s centrepiece the Morpheus Hotel, which was designed by iconic architect Zaha Hadid.

The campaign stars actor and martial artist Donnie Yen and actress and supermodel Du Juan and was created by Chandelier Creative and photographer Nick Knight.

The campaign will run across Read full story ›

Source: The Drum