By John Glenday

UK advertising spend is projected to top £20bn for the first time in 2019, according to the latest forecast from GroupM, which would make the country the fastest growing mature market in the world.

The media buyer calculates that a spend of £18.8bn in 2017 will be surpassed this year with an estimate of £19.9bn before smashing the £20bn barrier the following year.

These figures will be achieved courtesy of growth of 6.1% in 2018, down from 6.4% growth in 2017 – a downward trend that is expected to continue into 2019 which is only expected Read full story ›

Source: The Drum