Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
As part of the campaign, Dentsu Webchutney created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.
According to a statement by Dentsu Webchutney, India is among the top five countries in e-waste generation. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners and refrigerators.
Jeevesh Kumar, CEO, Greenscape India said: “On an issue like this it is important Read full story ›
Source: The Drum
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