By Kyle O'Brien

It was the speech John F. Kennedy was supposed to make that fateful day in Dallas in 1963 when he was gunned down and silenced seemingly forever. But, through the power of artificial intelligence, The Times and creative agency Rothco brought JFK’s voice to the speech he never got to make that day, and took home the Creative Data Lions Grand Prix on Thursday in Cannes.

Accenture agency Rothco was tasked with helping launch The Times’ ‘Find your voice campaign’ to its readers and potential readers around the world, with the objective of repositioning The Times as a paper Read full story ›

Source: The Drum