Earlier this year, I went to a Mark Ritson talk. Our industry, he said, often takes far too much pleasure in declaring everything ‘dead’. By all accounts, TV is dead, Facebook is dead, radio is definitely dead. And as for the Cannes Lions International Festival of Creativity? Well, visiting it must be like a stroll through a rather picturesque cemetery.
So I’m happy to report that, in my humble opinion, rumours of the deaths of both Cannes and creativity have been greatly exaggerated.
Having spent more than a decade based in Singapore with BBDO, success at Cannes was the mission and winning Read full story ›
Source: The Drum
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