Despite having withdrawn from entering Cannes Lions in 2018, Publicis Groupe has won a Grand Prix in Media for Tesco, one Grand Prix in Film for Tide and a Titanium Lion, also for Tide.
Publicis has said it has used the money saved from entering the awards to fund the building of its artificial intelligence platform Marcel, which was unveiled in Paris last month and is set to be adopted by the company early next year.
Despite the withdrawal, the company still produced a strong showing, with its clients said to have entered work to the festival Read full story ›
Source: The Drum
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