By Shawn Lim

The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.

As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.

There are many misconceptions about social media marketing and as an account manager with Socialbakers, it is Jeraldine Tan’s responsibility to educate her clients on the various ways they can use social media to their advantage. She feels its an ongoing process as the digital landscape is constantly evolving.

Why is your job important?

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Source: The Drum